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This author has yet to write their bio.Meanwhile lets just say that we are proud michael contributed a whooping 24 entries.
Entries by michael
At Southern Wild, our motto has always been – Be Brave – and we’re staying true to that. We can’t think small, we have to think big, and to do that we need to be where thinking big is in their DNA. With that in mind, it gives us great pride to announce that we […]
Advertisers have reached a tipping point with the sheer amount of products they shove into the faces of consumers on a daily basis. The advertising landscape is more like a landfill, each new offering toppling over the last on a heap of noise engineered to sell stuff. Indeed, advertisers around the globe are expected to spend $606.90 billion in […]
Hopefully you’ve enjoyed the first part of our blog post about visual storytelling trends. If not, you might want to read it first. If you have read it, let’s continue with the second part and find out what 2016 will bring us. 1 Interactive Storytelling In a previous post, we noted the growing popularity of the […]
In the era of the internet and mobile devices we finally have a chance of using visual storytelling to it’s full potential. People are visually oriented creatures that want to communicate effectively. This definitely goes for businesses through advertising. So let’s look at why visual storytelling works so well in this first part. “We now […]
More and more brands are going straight to production houses for the creation of their online video content. Many brands know the power and influence behind well-executed web video advertising. However, more and more of them are going around their agency for their online video needs. When all a brand needs is a short, one-off piece unrelated to […]
Attention everyone: We have found it. We have found the Holy Grail of online screenwriting/storytelling resources. If you’re a screenwriter and/or a complete glutton for geeking out, like we are, you need to stop what you’re doing immediately and check out Design Through Storytelling’s Periodic Table of Storytelling. Which — is exactly what it sounds like […]
The film production business can be cruel, here’s a look at Hoff Production and their experiences in todays entertainment market. 2015 Snapshot Hoff will deliver 40 hours to 6 buyers: What Could Possibly Go Wrong? Series for Science Channel Mobsteel: Car series for NBC Sports Network Behind the Screams: Crime/Horror series for Reelz Animals Gone Wild: Clip series for Nat […]
1. There is no such thing as independent film The film industry is all run by the conglomerates and studios who hatch small boutique companies to trade on the name ‘independent’. These production companies are run by the same moguls as their bigger budget Hollywood counterparts. In this corporate realm, moguls offer actors scale work […]
1 Content-Schmontent. Yes, the smart brands will continue to produce content that is helpful, beautiful, engaging, and useful. But content can be clutter just like ads and just posting cool content on the site-of-the-month probably isn’t going to be enough to break through. Brands probably ought to reallocate some of their massive digital budgets to plain ol’ […]
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