In a world with so much clutter, how do we breakthrough it all?
Simple, get personal.
Southern Wild’s latest direct marketing campaign has been a hit with new potential clients.
Often it can be very hard to get through to the right decision makers, so we created a Google page about these people and sent it to them by post. The catch was that this Google page was from the future and highlighted all the future successes of these entrepreneurs.
We wanted this page to be fun, but also show them creativity what we do and how we can help them reach these goals. We did individual research on each person using social media to make these pages more relevant and fun.
The result of this campaign was a huge success as we got meetings and business from these people, whereas before we couldn’t even get a minute with these people.